Merchandising Campaigns - Specificity Is The Key To Promotion Success

I have always believed that marketing promotions were widely applied but not quite well considered. Marketing campaigns in some ways is a fairly fine plan for a wide variety of things. You can give out pens, hats, or other small trinkets with your trademark name on it. This is a system to spend little cash on an advertising campaign that will produce some extent of name awareness. The question of how effectual these marketing merchandising promotions are is open, however. If I open my junk drawer, I will find hundreds of marketing pencils and pens in there, but I could not name a single product right off. Unless you sell something like stationary which folks associate with pencils, these type of marketing giveaways are nothing but a waste of money.

In my opinion - and I always tell my customers this - niche marketing campaigns should only be done for unique purposes. Guerrilla merchandising can work wonderfully depending on what kind of product you sell, but the niche marketing advertising must be carefully tailored. Just going out into a public square and holding a contest or giving away a product won't generate any business for you at all. You have to think strategically.

One of my absolute favorite places to do niche marketing promotions is at nightclubs and bars. When folks are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, snacks, drink mixers, or just T-shirts, people will get interested in your merchandising advertising. If they get to come home with a souvenir of their night, they will forever associate it with the fun of going out partying with friends. This is what prosperous merchandising campaigns aim to do - create those types of positive associations around your product or brand name.

Hot summer time afternoons are also a good time for merchandising campaigns. If you are willing to spend a few thousand dollars giving away free drinks in a crowded community thoroughfare, people will absolutely love you. Even if you're giving out something that doesn't strictly go together with the weather - such as a salty snack - people will still be thankful as long as they get some water with it. If you can catch people at an unguarded minute, you can acquire their brand loyalty before they even know what hit them. That's what money-making merchandising promotions are all about. Leave the brand-name pens at home!

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